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Efficiency through Test Automation

Efficiency through Test Automation

Automated tests can considerably reduce project costs and speed up development when they are used correctly, particularly in large software projects. Test automation is a powerful tool that safeguards quality in the software development process. It does this by checking that the process is running correctly and by detecting errors and weak points in the program code, as well as other problems or side effects. [Read More]

Slack — A Tool for Digitally Networked Teams

Slack — A Tool for Digitally Networked Teams

Digitally networked teams are a regular feature of today’s business world. As customers become more demanding, companies need to respond rapidly to change. Mobile access to information anytime and anywhere is essential to this approach, as it creates efficient working practices and quick solutions. It’s the only way to stay competitive. [Read More]

Winds of Change Blowing at ETECTURE

Winds of Change Blowing at ETECTURE

In November, Christian Schwab became the new Chief Technology Officer for Ogilvy & Mather Germany, where he has joined CEO Ulrich Klenke and CFO Helmut Hechler on the board of management. As a digital native, Christian Schwab will be in charge of technology throughout the Group, assuming responsibility for a comprehensive range of sophisticated digital and technological solutions. [Read More]

Parallel Use of TV and the Internet: Is the Internet the New Ironing?

Parallel Use of TV and the Internet: Is the Internet the New Ironing?

An article by Fabian Huber about second screen usage from two perspectives

Not a Case of Competition between the Internet and TV

Multitasking is now the norm everywhere you look. Whether users are at home, on their way to work, or in the office: Doing multiple things at the same time has been part of everyday life since smartphones went mainstream. But has the smartphone now also become part of our everyday TV viewing habits? What are the strengths and weaknesses of this change as far as TV advertising is concerned? [Read More]