Digital Architects Day #DAD2013

Digital Architects Day #DAD2013

The ETECTURE Digital Architects Day was held on November 27, 2013, under the motto “3 Cities, 10 Years, 14 Talks – One Party!”.

It was the premiere for this special convention, aimed in particular at customers and friends of ETECTURE.

The objective? Not simply to talk shop about technology, but to talk about the opportunities made possible thanks to modern technologies. It sounds refreshingly different… and it was!


Our team took a pragmatic approach and defined the external format #DAD2013. With interesting presentations at the three locations—Frankfurt, Karlsruhe, and London—top-class speakers made up the expert part of the event, with all presentations beamed to all event locations via Livestream.


For Christian Schwab, Managing Director of ETECTURE, it was the valuable and sometimes visionary content rather than the packaging that was of primary importance during the entire event: familiar characters, little formality, casual contact, team exhibition, an area for crazy thinking (CrazyShitCorner), and not much self-profiling! And that’s exactly how the #DAD2013 finished in the evening with the Party & Dine part of the show: a casual event with a great atmosphere and good conversation.