BMW Group

BMW Gewinnspiel

BMW FS Drive like Bruno competition

  • Competition as part of the current DTM (German Touring Car Masters)
  • Concept development, implementation, and integration of various functions and interfaces
  • Development highlight: registration paths with range of features according to the different target groups
  • Responsive design
  • Technical concept development and implementation of competition logic
  • Tracking of various target groups from the source channel up to
    confirmation of registration and data transfer to the marketing agency

BMW FS affordability calculator

  • Vehicle and financing selection with customer-specific conditions, illustration of parameters relevant for financing in the BMW model finder
  • Import of the new car vehicle tree, calculation with BMW Bank financing calculator, storage in multi-dimensional data cube for fast selection
  • High availability and designed for high-load scenarios
  • Successes: measurable increase in visits and conversions in the downstream online process (eCOM), USP in comparison with competitors due to the quality of the affordability calculation, significant minimization of manual maintenance
  • Specialist & technical concept development, implementation of JEE backend, JSON web services for Flash frontend, admin GUI, prototype for Facebook derivative, operating documentation, and support for transfer of operation
  • Implementation of the backend system based on J2EE architecture
  • All combinations of vehicle and financing data based on an Oracle database, with daily price calculation, in the backend of the highly complex tool
  • User-friendly: simply enter your available monthly budget and any other desired features, and the matching BMW model for the current day is displayed
BMW FS Affordability Calculator
BMW Neufahrzeuge
bmw digital

  • A milestone in the digital communication of BMW
  • Faster new car calculator, a variety of new functions, personalization, as well as fascinating product presentation
  • 300 content pages, 5700 illustrations, and more than 1000 adjustable teaser slots
  • International rollout in 80 countries by 2017
  • Project implementation by the biggest German SCRUM team, with approx. 170 employees at BMW in Munich
  • Support from ETECTURE with development and implementation in the J2EE environment, business analysis, IT consulting, market analysis, quality assurance, and rollout

Social Intranet BMW project YOU

  • Social employee portal
  • Concept development and implementation of an employee community, based on usability of the XING professional network
  • Connection to BMW User Management and operation in the BMW data center
  • Key features: profile, friends, activity stream
  • Consulting, quality assurance, as well as technical and detailed concept development
  • Development of the frontend and backend based on the Liferay portal solution
  • Design development based on BMW CI in collaboration with the Elastique agency in Cologne
BMW Project YOU
e-Commerce BMW USA Lifestyle & Accessoires

eCommerce BMW USA lifestyle & accessories

  • Shopping highlight for the US market, integrated in Facebook and incorporated in various social networks
  • Functionality of a modern eCommerce system combined with social functions (e.g. comments, wish list, shares, messaging)
  • User interface product suggestions based on user interests/wishes
  • Development based on Spring MVC application in combination with Java, stylesheet language CSS with SASS, MySQL database management system
  • Google Analytics click event tracking
Rene Weigand
Contact person

Rene Weigand
Senior IT Consultant
Tel: +49 69 67737-120
Fax: +49 6067737-111