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BMW Group

BMW Gewinnspiel

BMW FS Drive like Bruno competition

  • Competition as part of the current DTM (German Touring Car Masters) www.drivelikebruno.de
  • Concept development, implementation, and integration of various functions and interfaces
  • Development highlight: registration paths with range of features according to the different target groups
  • Responsive design
  • Technical concept development and implementation of competition logic
  • Tracking of various target groups from the source channel up to
    confirmation of registration and data transfer to the marketing agency

BMW FS affordability calculator

  • Vehicle and financing selection with customer-specific conditions, illustration of parameters relevant for financing in the BMW model finder
  • Import of the new car vehicle tree, calculation with BMW Bank financing calculator, storage in multi-dimensional data cube for fast selection
  • High availability and designed for high-load scenarios
  • Successes: measurable increase in visits and conversions in the downstream online process (eCOM), USP in comparison with competitors due to the quality of the affordability calculation, significant minimization of manual maintenance
  • Specialist & technical concept development, implementation of JEE backend, JSON web services for Flash frontend, admin GUI, prototype for Facebook derivative, operating documentation, and support for transfer of operation
  • Implementation of the backend system based on J2EE architecture
  • All combinations of vehicle and financing data based on an Oracle database, with daily price calculation, in the backend of the highly complex tool
  • User-friendly: simply enter your available monthly budget and any other desired features, and the matching BMW model for the current day is displayed
BMW FS Affordability Calculator
BMW Neufahrzeuge
bmw digital

BMW.digital

  • A milestone in the digital communication of BMW
  • Faster new car calculator, a variety of new functions, personalization, as well as fascinating product presentation
  • 300 content pages, 5700 illustrations, and more than 1000 adjustable teaser slots
  • International rollout in 80 countries by 2017
  • Project implementation by the biggest German SCRUM team, with approx. 170 employees at BMW in Munich
  • Support from ETECTURE with development and implementation in the J2EE environment, business analysis, IT consulting, market analysis, quality assurance, and rollout

Social Intranet BMW project YOU

  • Social employee portal
  • Concept development and implementation of an employee community, based on usability of the XING professional network
  • Connection to BMW User Management and operation in the BMW data center
  • Key features: profile, friends, activity stream
  • Consulting, quality assurance, as well as technical and detailed concept development
  • Development of the frontend and backend based on the Liferay portal solution
  • Design development based on BMW CI in collaboration with the Elastique agency┬áin Cologne
BMW Project YOU
e-Commerce BMW USA Lifestyle & Accessoires

eCommerce BMW USA lifestyle & accessories

  • Shopping highlight for the US market, integrated in Facebook and incorporated in various social networks
  • Functionality of a modern eCommerce system combined with social functions (e.g. comments, wish list, shares, messaging)
  • User interface product suggestions based on user interests/wishes
  • Development based on Spring MVC application in combination with Java, stylesheet language CSS with SASS, MySQL database management system
  • Google Analytics click event tracking
Rene Weigand
Contact person

Rene Weigand
Senior IT Consultant
Tel: +49 69 67737-120
Fax: +49 6067737-111