Progress through digitization

Progress through digitization

What used to be seen as science fiction is now becoming reality

The digital transformation has far-reaching implications for the economy and society. Above all, however, it offers many new opportunities. With the launch of the Digital Architects Forums at the Karlsruhe (on 06/16) and Frankfurt am Main (on 06/18) locations, it was important for us to share with participants new ideas on how their company can adapt to the change in communications.

According to German magazine Wirtschaftswoche, edition 19/2012, he is one of the 100 most important Internet heads in Germany. Our speaker Nico Lumma has been blogging at for many years and has – as he says himself – not been offline since 1995. His fascinating presentation entitled The Internet is disappearing once more (Das Internet verschwindet wieder) stimulated the discussion, According to Lumma, “exponential is the new linear“. This is because the ever-shortening cycles of technological progress and digitization have a huge impact on the economy and call for action and fast decisions.

The Internet is becoming significantly more relevant in all sectors and this is in increasingly shorter periods of time. The shift towards mobile applications is a factor that cannot be underestimated. This is because the mobile industry is currently experiencing a major wave of innovation. Issues, such as usability and labor on demand are notable examples of this. “Even while we are still doing something, we are already in the process of sharing it with everybody”, stated Lumma. With today’s technology, the user is able to do numerous things simultaneously.


The Internet of Things is also a hot topic of discussion right now: there has been a huge increase in the number of web-based devices. In his presentation, Nico Lumma pointed out that around 18 billion devices are online today. In 2020, it will be 50 billion. This rise is currently especially notable in Asia. However, in the medium term, demand will also reach us in Europe just the same.


In the meantime, houses are being 3D-printed in China. That is truly something out of a science fiction story“, says Lumma. In retrospect, what we use today is also science fiction: who would have thought ten years ago that we would have so-called smart homes that can be contacted by remote control? As tablets on four wheels, cars are also becoming part of the Internet of Things. And last but not least, the simple, electric toothbrush, which can be controlled via Bluetooth using an app.

What has become clear is that in Europe, but especially in Germany, we still have a huge amount of backlog demand. Whether in infrastructure, such as broadband, regulation through conducive laws, or education with a greater openness to digital media so that our children, the future of our country, are well equipped to go their own way. In particular, entrepreneurship in Germany is lacking in innovation and is risk-shy when compared with other countries.


All this and much more provided interesting topics of conversation and differences of opinion among participants. But we do not want to give too much away as there will be another forum this year in Düsseldorf.

In any case, we offer you the following conclusion:
Every company is affected by digitization and every business environment requires a digital vision. It should be noted that there are important questions to be answered: where are the respective fields of action? How can a company gain that competitive edge through digitization? Where can traditional and modern approaches be combined? An external viewpoint is extremely valuable in this regard – and that is exactly where ETECTURE can provide support.

Petra Kregelius-Schmidt
Marketing & Event Manager