ETECTURE announces partnership with Gigya
ETECTURE announced a partnership with Gigya, the leader in customer identity and access management (CIAM). The Gigya platform turns anonymous online visitors into known and loyal customers, and complements ETECTURE’s enterprise services portfolio.
ETECTURE and Gigya are already delivering joint implementation and consulting services, and expect more projects in future, especially as organizations prepare for the European Union’s upcoming General Data Protection Regulation (GDPR). Meeting GDPR’s requirements for obtaining and managing customer data will be almost impossible without specialized services.
Gigya’s Customer Identity Management platform is helping companies build trusted digital relationships with over 1.3 billion consumers. With Gigya’s technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications. For global businesses operating in an increasingly complex regulatory landscape, Gigya optimizes compliance and customer trust, with discrete regional data centers and customer self-service options for managing profile, preference, opt-in and consent settings. More than 700 of the world’s leading businesses rely on Gigya to build identity-driven relationships and to provide scalable, secure and compliant customer identity and access management.